SECTION THREE - MARKET YOURSELF

SECTION OBJECTIVE

Marketing Yourself can involve presenting your elevator pitch, personal branding, highlighting achievements and knowing where you will market.

Formulating your elevator pitch is crucial for effectively communicating your message in a concise and compelling manner. Your elevator pitch should highlight your unique selling points and capture the listener's attention within a short timeframe. By crafting a compelling pitch, you will be able to engage potential employers and leave a lasting impression.

Creating your personal brand is essential in today's competitive business landscape. Your personal brand is a representation of your values, skills, and expertise. It is the image that others perceive and associate with you. By defining your personal brand, you can differentiate yourself from others and establish a strong professional identity.

Highlighting how you have learned to apply your technical skills is important as you transition your career. Being able to demonstrate that you not only have all of your unique value to sell, but you have new technical skills and you know how to use them.

All of the work we did in Sections One and Two are about to gel together. We will be referring to the worksheets you have completed to this point so have those handy. We will have more worksheets to add to your Job Search Plan as you complete this section.

SECTION THREE - MARKET YOURSELF

PART ONE - CRAFTING THE ELEVATOR PITCH

Your elevator pitch is a lot like a marketing slogan. Most agree that the most effective marketing strategy starts with connecting with the consumer with a WHY then continues with a HOW and WHAT.

Starting with WHY when introducing yourself builds a more memorable connection and engages your audience more. Let's start structuring our pitch. Here is the next worksheet page.

The big question to answer is Why IT? Dig deep to answer this. You need to be able to say more than it's a lucrative career. Refer to your earlier worksheet pages and review your self-assessment answers and apply them to IT. What were your values or motivations?

Next let's talk HOW. The first part of the answer is NGT Academy. Add in any other projects you've taken on, associates you've jointed.

And finish with WHAT. What was your goal you started with? What were your workplace values?

WHY _________________________________________

HOW _________________________________________

WHAT. _________________________________________

Example:

WHY Nurturer by nature, Need to be creative and innovative

HOW Studied Career Coaching courses and obtained three industry certifications

WHAT. My goal is to lead a Career Success Team that supports Technical students in successfully transitioning into their new career.

Work to put this together into an introduction and practice so that it comes natural when when you pitch it.

"Hello, my name is Karen Parker. I am a creative and innovative thinker with a nurturing nature. I love the concept of Career Coaching and completed the National Career Development Association's training program and I've been able to prove that I can apply this training by obtaining three highly recognized industry certifications. My goal is to lead a Career Success Team that supports Technical students in successfully transitioning into their new career."

It can feel tricky putting it together at first but it is worth the effort. A good elevator pitch and personal brand put together is a great way to stand out and present yourself as unique. Let's work on the Personal Brand next.

SECTION 3 - MARKET YOURSELF

CREATING YOUR PERSONAL BRAND

Your Personal Brand is a managed message. One method of networking on various Social Media is to create and post content. Having a personal brand defined can help with the content creation so that you can convey what makes you unique.

Who you are matters

What inspires you makes a difference

The story you tell matters

This does not have to be separate or different than your Elevator Pitch. You want them to be similar so that you are imparting a consistent message. You can also apply these same messages to the Professional Summary on your Resume. When you are posting on social media consider these questions:

What are you passionate about? (WHY) (WHYIT)

What Motivates you? What Motives you to get out of bed every day?(HOW)

What is your ultimate goal? (WHAT)

Let's do a quick exercise that may help answer some of these questions. It's called the Magazine Cover Exercise.

Picture yourself being featured in a Magazine.

"Cover” tells the BIG story of their success. What does the cover of your magazine look like? What is the magazine? How are you dressed?
“Headlines” convey the substance of the cover story. What would your headline say?
“Sidebars” reveal interesting facets of the cover story. What would yours say?
“Quotes” can be from anyone as long as they’re related to the story.

“Images” are for supporting the content with illustrations. What other images would be included?

This conveys what you want to be, ie your ultimate goal and what you want to convey as your Personal Brand. Another tool you can use to Market Yourself is the Product Portfolio, which we will cover in the next section.

SECTION THREE - MARKET YOURSELF

BUILD A PROJECT PORTFOLIO

The Project Portfolio is another digital presence that you can use to market yourself. This time we are going to stress your new technical skills.

A Project Portfolio is a visual representation of the projects and labs you performed here at NGT Academy, and any additional incidental projects that you've worked on. It demonstrates not only your skills but also your capacity to apply the IT concepts that you learned in a "real-world" context. It is also a great tool that you can use during interviews to discuss the experience you gained from the projects with Recruiters and Employers

There are many different platforms available to choose from to build your portfolio online. Github, Strikingly, Wordpress, Behance, and Fabrik are some. Clippings.me is the one I used for the example since it offers the ability to add ten projects for free. You can google for other platforms that may be available.

When creating the project, combine both text and visual representations to make it appealing. You can also add video, as well, if you want to be really creative. Be sure to include the following information:

● The challenge/problem with a full description

● The processes & technical tools you used to overcome it (steps you took and resources used)

● The solution/final outcome

● The lessons learned and the competencies demonstrated

For example:

Full Stack Network Project Completed May 2022

Project Description: Add in your own description of the project

Process and Technical Tools: “Within the Full Stack Network Project I worked exclusively with Cisco routers, switches, and servers to build multiple infrastructures to support and maintain connectivity using primarily the configurations below.

You have plenty of room so add in plenty of detail. Talk about each step you took, some project screenshots, and describe the outcomes.

Core Competencies Used: ● Full Stack Networking ● Spanning-Tree Protocol ● Internet Protocol ● Static Routing / Routing Protocols (EIGRP, OSPF, BGP) ● Network Address Translation (NAT) ● Voice over IP ● IP Addressing, Subnetting and Access Lists ● Project management.

Linkedin has a great article discussing project portfolios if you are interested in reading further information, Building an Impressive Portfolio with your Cyber Security Projects